Bryan Berg, the world-record holder for cardstacking, was called on by Lexus and their ad agency, Team One, to build a city of cards on and around a Lexus ES for the ad above. They "put the ES in the most fragile and unstable environment imaginable." The point, to show how smoothly the ES engine runs. Don't believe the cards were for real? Viewers are directed to Lexus.com/cards, where there is a behind the scenes video on the process.
Thursday, January 29, 2009
Welcome
What a great week to start my blog! I will try and post my pre-Super Bowl predictions for best ad before the game. Look for a more in depth analysis of all the Super Bowl ads early next week.
Subscribe to:
Posts (Atom)